Covid 19 Edition

Digital marketing and website refresh activities are largely things that get pushed to the back burner. How much has changed since the last updates you did? you need to update your written and visual content if you:

  • have added products/services
  • hired new staff
  • re-branded (new logo, company mission statement, etc.)

The opportunists in the crowd are not resting during this trying time. In other words, your competitors are working hard on their digital marketing, are you keeping up?

I’ve created 14 things you can do to increase your website rankings. Today’s small business is increasingly shifting their advertising efforts to digital marketing. Reasons for making the switch:

  • cheaper
  • easier to setup
  • can be adjusted on the fly
  • more accurate analytics
  • and a million more reasons

“More than ever, consumers are spending time on digital. You should spend your time where they choose to spend theirs.”


Website Refresh – 14 Things to do Now

If you’re the do-it-yourself marketer for your website, you’ll love these tips. Think of it as a step-by-step guide to improving your website search rankings. Every day I will be posting a new video with actionable items you can do today.

Tip #1 – Make your website more secure

Tip #2 – Update who has access to your website

Tip #3 – Website Refresh – Contact Info in the footer

Tip #4 – Refresh your website content – Blogging Fundamentals

Tip #5 – Website Mobile Friendly Check

Tip #6 – Increase SEO with Google Tools

Tip #7 – How website speed and SEO work to get you more business

Tip #8 – How to add an announcement bar or popup to wordpress website.

Tip #9 – Coming Soon

Tip #10 – Coming Soon

Tip #11 – Coming Soon

Tip #12 – Coming Soon

Tip #13 – Coming Soon

Tip #14 – Coming Soon


Everything Starts With You

This resource was created to help the do-it-yourself person make the most of their website. I have lots of customers asking me to build their websites in a way that allows them to do their own updates. If you have other questions after you’ve done these 14 steps, reach out and I’ll point you in the right direction.

Sincerely,

Paul